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In order to improve the image of our brand, we have created a new logo. It has a deep meaning. The overall image is of “Matsu” a pine tree. The pine tree is a symbol of longevity and is also a part of the Matsumoto name. The bottom right is the shape of a sword. The line design is in the image of Mizuhiki, that is a traditional ribbon used for celebration and joyous occasions. These three symbols represent the heart of Touken Matsumoto. We hope our customers, clients, friends, and family will enjoy the new logo as much as we do.

I visited the Japanese Sword Museum and saw the Umetada Exhibition that lasted until February 21st, Sunday.
To help prevent the spread of the coronavirus, it was necessary for me to make a reservation in advance at a convenience store for admission on Saturday(20th). Many sword enthusiasts have asked me, “Have you ever been to the Umetada Exhibition?”  So I held high expectations of the event. I was moved by the many Umetada swords that were exhibited in one place. I was able to study the various dragon engravings in the blades, which was a great experience. I was also fascinated by the exhibition of the masterpieces; including 6 national treasures and 10 important cultural properties. Although the number of visitors was small in the morning when the museum opened, around noon many more people visited, especially a larger number of women. I could feel the popularity of the swords even in this modern time.

Currently, Touken Matsumoto has in stock two Tsuba related to the Umetada Tradition. This is highly recommended work and is reminiscent of the Tsuba at the Umetada exhibition! Both of these have passed the Tokubetsu Hozon Token.
● TSU-1923 Chrysanthemum, Made by Umetada Tachibana Tadayoshi, Mid Edo Period, Tokubetsu Hozon Tosogu

● TSU-1698 Chrysanthemum and Vines, Mumei, but attributed to the Umetada Tradition, Early Edo Period, Tokubetsu Hozon Tosogu

The 16th Noda Token Ichi was held for 3 days from Friday, January 29th, and the 7th Kyobashi Token Ichi was held for 3 days from Friday, February 5th. Having two consecutive weeks of events was difficult to obtain the reservation of the venue. Also, between these two events, I hosted the Noda Kai Sword Auction as I usually do on the 3rd of every month. It was a very busy few weeks.  In holding the event, we did our best to prevent the spread of the coronavirus by taking the necessary precautions, but there were fewer visitors than normal due to the travel restrictions in place. We would like to express our sincere gratitude to all the visitors who visited us during these difficult times. We will continue to take precautions and to make the sales events a satisfying experience for those customers who are able to visit us.

This picture shows the first sunrise of the new year. Normally, every year I visit Yamanashi Prefecture to see the first sunrise with Mr. Fuji. However, this year, due to the Corona-virus, I simply watched the sunrise near my home. The first three days of the new year provided great weather with beautiful blue skies. I was able to foresee hope and a bright 2021. We sincerely hope that you will return to your normal lives as soon as possible, and all of our staff will continue to do their best this year as well.

We appreciate your continued patronage.

Yoshiyuki Matsumoto

The 4thKoriyama Sword City was held at the convention center “BigPalette Fukushima” in Koriyama City, Fukushima Prefecture.  To help stop the spread of the coronavirus, we thoroughly measured the temperature of visitors, encouraged the disinfecting of hands, wore masks, and doubled the size of the venue to avoid crowded spaces. To be honest, I was worried about the number of visitors and sales. However, after the event I was happy by the fact that we were able to achieve record results and thus rewarding our hard work.  I think the great turnout and sales were due to three factors, the local newspaper featured it in the article as a local event, the trust of the people of Fukushima Prefecture being this was our fourth event, and we were able to exhibit many local swords of Fukushima Prefecture.  My staff and I are delighted that the last sales event of this 2020 was a success.

The 2nd Saitama Token Ichi was held only one-minute walk from the Omiya Station in Omiya City, Saitama Prefecture. It was a 3-day event from Friday to Sunday, November 27th-29th. It was held in collaboration with the local Omiya sword dealer “Asahi Token.” Since the recent increase in the spread of the new corona-virus, I was worried about the number of visitors. Despite this, there were more visitors than I expected. We did our best to avoid spreading the corona-virus by implementing the wearing of masks and ensuring the ventilation was sufficient. November of this year, the biggest event, The Dai Token Ichi was canceled due to the situation with the corona-virus, so I think that sword enthusiasts were hoping for an exhibition and sales event. Many familiar customers as well as ladies and young people from both local and afar came to the event, so it was very busy.

Thanks to everyone’s efforts, the event was able to achieve more than the target.

The 3rd Saitama Token Ichi is scheduled for May of next year.

The Corona virus pandemic continues to disrupt our lives and business.
In order to facilitate business during these difficult times, Touken Matsumoto has decided to utilize the service of UPS to send our goods.
We will continue to use UPS until the Japan Post resumes the EMS to help meet the needs of our deliveries overseas.
So please do not hesitate to place your orders. We look forward to hearing from you soon.

The Third Koriyama Touken Ichi was held from August 21st for three days at the “Big Palette Fukushima” complex convention facility in Koriyama City, Fukushima Prefecture. It was originally scheduled for April, but postponed until August during the hot summer because of the threat of the Corona-virus. In order to avoid the crowded situation, we doubled the size of the venue and were sure to wear face masks and used disinfectants to clean our hands and help prevent the spread of infection. I think all the visitors could appreciate the art of the beautiful swords and fittings with peace of mind of being safe.

The performance of the event was more than I had expected. We achieved a number of sales and I was busy every minute. There were many sword enthusiasts who visited and purchased items. This was due to the success of the local advertisements of two big newspapers that came to interview me. I think what helped the event to be successful for the three days was the people I know increased and maybe the local enthusiasts came to trust us in this third event in the area.

The Fourth Koriyama Touken Ichi is scheduled to be held for three days from Friday, December 25th this year at the same venue.

The first Otakanomori Token Ichi was held successfully. During the three days of the event, it was harsh due to the continue threat from the Corona-virus and the extremely hot weather where even the news suggested to stay indoors except for necessary trips.

Fortunately, the venue, Otakanomori Hall, was only one minute walk from the station. In addition, the newly built modern facility was fully air-conditioned to cool down the large venue. I did not see people sweating or seeming uncomfortable so I think that those who came to the event enjoyed the exhibition in a comfortable and safe environment.

We were able to achieve success at this first venue with great customers, such as from the customer who purchased a sword for the first time in Noda Touken Ichi last month also purchased this month. Also, a Juyo Token was purchased by an important customer at this event. I will continue to make efforts to increase the enthusiasm of sword and sword fittings.

The Second Otakanomori Token Ichi is scheduled to be held in April 2021.

On August 6 the results were announced of this year’s competition of contemporary sword craftsmen.
Our staff member, Yoichiro Kawakami, placed 6th in the Excellence Award! This was his first serious attempt applying to this competition in the area of sword polishing. In total, there were 49 polished items (Shinogi-tsukuri) excluding Mukansa polishers submitted for this part of the competition. Kawakami was placed 14th among all the skilled polishers.  The Yushu-sho/Excellence Award comes after the Toku-sho/Special Award, but is above the Doryoku-sho/Effort Award. This was a great opportunity for him to showcase his skills in polishing for his more than 20 years of experience.  This year, he polished a contemporary sword from scratch that was the size of 2-shaku 3-sun 6-bu forged and engraved by Ryujin Taro Minamoto Tadashige.
I was very satisfied with the result. Moving forward, I encourage him to continue to grow his skill and enter the competition again.

The First Otakanomori Touken Ichi will be held for three days, August 9th, 10th, and 11th. The Venue is Otakanomori Hall only one minute from the Otakanomori train station which is the connecting station between Tsukuba Express (Joban Shinsen Line) and Tobu Urban Park Line (Tobu Noda Line). This convenient location allows for easy access not only for local Chiba prefecture but also for Tokyo, Saitama, and Ibaraki sword enthusiasts to reach the event by train. The Otakanomori Hall is on the opposite corner of the Nagareyama Otakanomori Shopping Center, making it a good location for both shopping and dining.  We are looking forward to your visit and have many attractive swords from the Kamakura period to contemporary and a large number of sword fittings such as Tsuba, Menuki, Fuchi-kashira, Kozuka and Kogai. Please stop by to visit and enjoy the event.

 

Venue: Otakanomori Hall 1-2-1 Otakanomori-kita, Nagareyama City, Chiba Prefecture

Date: August 9th (Sun), 10th (Monday), 11th (Tuesday)

Event time: From 10:00 to 17:00

Free admission- Please use the nearby pay parking

The 15th Noda Token Ichi sales event was held for three days at the Business Hotel Noda from June 24th in our home ground of Noda City.

Before the Event, honestly, my expectations were low because of the all-day heavy rain weather forecast and the fact that people are not leaving their homes in order to avoid the spread of the Corona-virus. In order to meet the expectations of the visitors who come all the way in such a situation, all the staff worked hard to keep the Corona-virus countermeasures in mind so that they would be comfortable to come. While the number of visitors were decreased, I was happy to see the continued enthusiasm of those who made it.  I heard that one visitor was not able to visit the first day although he came to the nearest station because of the heavy rain and another visitor arrived at the parking lot but could not get out for about 15 minutes due to heavy rain. I am grateful for everyone’s perseverance.  I was also very happy when a visitor who made his first purchase of a Japanese sword at Noda Touken Ichi in his third visit, he said to me, “I’m as excited with my purchase as when I received a new toy when I was a child.” We were successful and finished cleaning up, we were tired but we were all satisfied with the results of the event.

The next event, the 16th Noda Touken Ichi, will be held next January, 2021.

In July, I visited the NBTHK to apply for the sword fitting Shinsa. While I was there I was able to see the 26th exhibition of the items that passed Tokubetsu Juyo Shinsa of this year at the sword museum. One of the items that passed the  Tokubetsu Juyo Shinsa was my item. It was Mutokoro-mono, which means six pieces of sword fittings, they were Mumei but were attributed to Joshin, the Third Master of the Goto Tradition.  This Mutokoro-mono is said to be Higashiyama Gyomotsu that means it was owned by Ashikaga Yoshimasa, the 8th Shogun of the Morumachi Bakufu and was also listed in the property catalog of the Maeda Family from the Edo to the early Showa Era.   Finding such a historical item and ranking the evaluation up is very rewarding for me as a sword trader.

Every June, which is the end of our fiscal year, our company takes an overseas trip with our staff and business partners as a way to celebrate our hard work and success during the previous year. This was the 10th fiscal year and we planned to travel overseas, however due to the Corona-virus we had to cancel our trip. I did not want to lose this opportunity due to the virus, so I decided to reschedule the trip to Okinawa. We were fortunate that the travel restrictions were lifted after June 19th allowing us to travel at the last minute.

We stayed at the Hyatt Regency Seragaki island in Okinawa. Using a rented car from the Naha Airport, we drove to the hotel. We enjoyed the hotel during the day and in the evening we dined in the local restaurants.

It is likely this severe economic environment will continue into the unforeseeable future, but I will do my best to dream of our next trip overseas for this fiscal year.

The Auction of the Japan Sword Trader’s Association has reopened at Tokyo Art Club for the first time in 3 months. The Auctions in April and May had been cancelled due to the Corona-virus. This month, it has been reopened under the strict regulations of the Art Club. The measures taken to avoid spreading the virus were the use of hand disinfectants, checking everyone’s temperature, wearing of masks, submission of an attendance list, social distancing, and the use of a TV monitor to see the items. Before the start of the Sword Auction, there was a greeting from Chairman Fukami, from Ginza Choshuya. It was an explanation of how sword traders should handle this difficult situation with the Corona-virus. I think everyone could understand and sympathize. I felt that I increased my wisdom on how to continue and develop the sword trading business successfully.