The 3rd Morioka Token Ichi was held for three days starting on Friday, May 10th at the Aina “Iwate Prefectural Information Exchange Center” in Morioka City, Iwate Prefecture. This time, in order to reach out to sword enthusiasts beyond Iwate in Aomori and Akita Prefectures, we published an ad in their local newspaper. We were interviewed by the Iwate Nippo and the event was published in the Saturday morning edition, and we also actively used social media to spread the word to the younger people who don’t often read newspapers, which resulted in an increase in the number of visitors. On Sunday morning of the third day, I presented a basic lecture on Japanese swords for one hour to help increase the overall interest. While the event did not meet our expectations, we felt positive because we saw familiar faces and people who came to visit and purchase from us. The next Morioka Token Ichi will be held for three days starting Friday, May 9th 2025. We will do our best to make the Morioka Token Ichi an event that sword enthusiasts from the three northern Tohoku prefectures (Iwate, Aomori, and Akita) will look forward to!