The 9th Nishikasai Token Ichi was held at the Tokyo Nishikasai shop for five days starting from Wednesday, September 6th. This time as well, we placed advertisements in the metropolitan area editions of the Yomiuri Newspaper morning edition that covers Tokyo, Chiba, Saitama, and Kanagawa Prefectures. Also, we utilized social networking services, such as Facebook, in an effort to attract customers. It is my impression that the social networking services were effective since in addition to familiar regular customers, there were many young people visiting the shop for the first time. We made every effort to create a good shop atmosphere and provide detailed explanations so that these new faces will become sword enthusiasts and regular customers in the future.