Month: September 2023

The 9th Koriyama Token Ichi was held at Big Palette Fukushima for three days starting from Friday,  September 22nd. In addition to advertising on social media such as Facebook and local newspapers, the local newspaper came to cover the event and published articles about it, making it a lively event with many sword collectors and future sword enthusiasts in attendance. There were many visitors at the event who purchased Japanese swords for the very first time. We were happy that this was the result of our careful customer service and thorough explanations so that they could make their purchases with confidence. They could rely on us to provide the information they wanted to know.  The next Koriyama Token Ichi will be held in March of next year. We will continue to do our best to offer attractive products that sword enthusiasts in Fukushima Prefecture will look forward to seeing! We hope to make it another successful event.

The 9th Nishikasai Token Ichi was held at the Tokyo Nishikasai shop for five days starting from Wednesday, September 6th. This time as well, we placed advertisements in the metropolitan area editions of the Yomiuri Newspaper morning edition that covers Tokyo, Chiba, Saitama, and Kanagawa Prefectures. Also, we utilized social networking services, such as Facebook, in an effort to attract customers. It is my impression that the social networking services were effective since in addition to familiar regular customers, there were many young people visiting the shop for the first time. We made every effort to create a good shop atmosphere and provide detailed explanations so that these new faces will become sword enthusiasts and regular customers in the future.

We will place an advertisement in the Toto Yomiuri newspaper on August 25th in the edition No. 1930 as an advertisement for the Tokyo Nishikasai shop. The Toto Yomiuri Newspaper is an affiliate of the Yomiuri Newspaper and was first published in 1975. It is distributed as an insert in the morning edition of 15,000 Yomiuri Newspaper readers’ households in eastern Tokyo; the entire Edogawa-ku, Koto-ku, Sumida-ku, and Katsushika-ku, and some areas of Adachi-ku, Taito-ku, and Minato-ku. After many meetings with the representatives of Toto Yomiuri, we were able to come up with an ad design that we were satisfied with to help promote our shop. We hope to increase our local awareness and attract more customers in the future.