The 2nd Yamagata Token Ichi Sales Event was held at the Yamagata Big Wing for 3 days from Friday, July 28th. The weather outside was scorching hot the entire weekend but the venue inside was air-conditioned and comfortable.
There were many sword enthusiasts who visited thanks to the kind words from the NBTHK branches located in Yonezawa, Shonai, and Yamagata and advertisements in the local newspaper. At the event, I was able to enjoy talking with the local enthusiasts and collectors. We didn’t meet the goal of selling 10 swords, but we were able to sell 6 and 3 of those were to first time sword buyers. I feel this was a good result for the 3-day event. During the day, I gave explanations to visitors, and in the evening, I was able to eat delicious Yamagata cuisine.
Next year in 2024, the 3rd Yamagata Token Ichi Sales Event will be held for 3 days from Friday, July 26th. We will do our best to prepare a wide range of attractive swords and fittings so that Yamagata enthusiasts can look forward to the next Yamagata Token Ichi Sales Event. We look forward to seeing you then!