Trip To Shinano April 1, 2021

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On March 31st and April 1st, I took a trip to Shinano for two days and one night to see Zenkoji Temple and Matsumoto Castle. It was the perfect time to make a trip when the cherry blossoms were in full bloom under the clear blue sky. At night, I stayed at the Tobira Onsen Spa and was able to relax and not think about work for a short time.

On the second day in Matsumoto City, I visited the Shiseido Sword Shop. Fortunately, the shop owner Mr. Shimojo was there, and although it was a spontaneous visit, he was very polite.  He said that his business was successful and the number of subscribers to his sword sales catalog that is issued four times a year had reached 12,000 within Japan. He also said that of over the 100 items listed in the sale catalog, they are almost sold out each time. He explained that he personally writes the detailed descriptions working mostly by himself.  He appeared to be a very energetic person, and I could feel his strong determination in making his business successful.

From April 1st we start the new fiscal year, so today I will take a rest and will do my best again from tomorrow!

The New Logo for Touken Matsumoto March 30, 2021

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In order to improve the image of our brand, we have created a new logo. It has a deep meaning. The overall image is of “Matsu” a pine tree. The pine tree is a symbol of longevity and is also a part of the Matsumoto name. The bottom right is the shape of a sword. The line design is in the image of Mizuhiki, that is a traditional ribbon used for celebration and joyous occasions. These three symbols represent the heart of Touken Matsumoto. We hope our customers, clients, friends, and family will enjoy the new logo as much as we do.