In order to improve the image of our brand, we have created a new logo. It has a deep meaning. The overall image is of "Matsu" a pine tree. The pine tree is a symbol of longevity and is also a part of the Matsumoto name. The bottom right is the shape of a sword. The line design is in the image of Mizuhiki, that is a traditional ribbon used for celebration and joyous occasions. These three symbols represent the heart of Touken Matsumoto. We hope our customers, clients, friends, and family will enjoy the new logo as much as we do.